You can’t avoid it [No matter how hard you try]

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If you’re a frustrated yo-yo dieter and gym disliker who would like to lose 20lbs in 8 weeks while developing lasting healthy habits without having to do boring exercise you hate and give up food you love, then email contact@myrise.co.uk with ‘RISE’ and we’ll send you the information for our online 20lbs weight loss challenges.

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As a species, we’re hard wired to want to make ourselves feel better.

It helped us survive and thrive for many thousands of years.

Evolve to the point we’re at now.

A desire to avoid danger and moving towards pleasure is part of our genetic make up.

And that makes sense.

But, on a day to day basis nowadays, we don’t face much ‘danger’.

Not many sabre toothed tigers roaming around our tribe are there?

Most of what we face now is ‘discomfort’.

And we actually can’t really avoid that.

We can defer it.

But it usually comes back in different ways and even bigger.

We avoid the discomfort of exercising and we end up with the discomfort of a body we don’t like the look and feel of.

We avoid the discomfort of making better food choices and we end up with the discomfort of feeling lethargic and lower in mood.

You can actually swap both of the above around.

— — — And you can check www.myrise.co.uk/apply if you like help with them and losing 10 to 20lbs over the next couple of months — — –

We avoid the discomfort of going to bed a bit earlier and we end up with the discomfort of feeling more tired and grumpy tomorrow.

We avoid feelings of discomfort by sedating them with alcohol and we end up with the discomfort of feeling worse tomorrow and, on average, all of the time.

We avoid the discomfort of the difficult conversations and we end up with the discomfort of a worse relationship (personally or professionally).

We avoid the discomfort of pushing ourselves and doing things we find challenging and we end up with the discomfort of a life we’re unhappy with.

It’s a powerful realisation that we can’t avoid discomfort.

We can just choose which discomforts we have.

Much love,

Jon ‘Lil Darkie’ Hall